How to Handle the Media

When you have to talk with your local media outlets about the issues in your community, you want to deliver your message so it resonates with the largest number of people. Here are three ways to polish and deliver your message.

Crafting the message: Come up with a message. If you are having trouble with this you can work with a media coach or public relations professional. The most popular messages are said on television. They are usually short, colorful analogies. An example of this is when Sarah Palin said the health care bill would result in death panels. It’s a short message that was echoed everywhere.

Polish your delivery: Your message depends on how good you look. If your audience notices a distraction in what you wear, you message won’t be heard as loud. Never go along with a negative question. “Isn’t this going to ruin the environment? DON’T say, “No it won’t ruin the environment! Never buy into a negative question! Instead say. “In fact, we’ve gotten the Sierra Club’s seal of approval…we’ve set aside 100 acres to preserve park and wetlands. You can balance development and environment preservation." Remember to keep your answers short and simple.

Don’t forget your message: You interview only to convey your message. You have to talk about how good your policies are because the reporter won’t do it for you. If the reporter ends the interview with “is there anything else you you’d like to add,” talk about the benefits of your policies or the project you’re working on. That question is an opportunity for you to speak freely about your message.

When you watch the news, which sound bites jump out to you? Do you have any more tips to interviewing for a newspaper or television? We'll answer your questions!

Four Steps to Presenting Compelling Evidence

When you are presenting at a meeting you want the facts on your side. The following four step method will help you gauge whether or not the logic you are using is effective. It will strengthen your point of view and build confidence in your position.

Using these four steps will encourage and inspire community participation and better educate the public on the issues.

To find out more information on how to nail a public meeting visit Community Leadership Project.

Were the four steps useful? How do you usually present information at your public meetings? Does it work?

Why Active Listening Works

Have you been to a public meeting and had an argument with one of your constituents and wish you could identify their real problem?

This video unveils the secret of "identifying the red flag" in arguments...

If you like this video, you can find related topics at Community Leadership Project.

Has this strategy worked for you? Do you need more help in heated arguments? We'll provide expert answers from our team of professionals.