How to Handle the Media

When you have to talk with your local media outlets about the issues in your community, you want to deliver your message so it resonates with the largest number of people. Here are three ways to polish and deliver your message.

Crafting the message: Come up with a message. If you are having trouble with this you can work with a media coach or public relations professional. The most popular messages are said on television. They are usually short, colorful analogies. An example of this is when Sarah Palin said the health care bill would result in death panels. It’s a short message that was echoed everywhere.

Polish your delivery: Your message depends on how good you look. If your audience notices a distraction in what you wear, you message won’t be heard as loud. Never go along with a negative question. “Isn’t this going to ruin the environment? DON’T say, “No it won’t ruin the environment! Never buy into a negative question! Instead say. “In fact, we’ve gotten the Sierra Club’s seal of approval…we’ve set aside 100 acres to preserve park and wetlands. You can balance development and environment preservation." Remember to keep your answers short and simple.

Don’t forget your message: You interview only to convey your message. You have to talk about how good your policies are because the reporter won’t do it for you. If the reporter ends the interview with “is there anything else you you’d like to add,” talk about the benefits of your policies or the project you’re working on. That question is an opportunity for you to speak freely about your message.

When you watch the news, which sound bites jump out to you? Do you have any more tips to interviewing for a newspaper or television? We'll answer your questions!